Calculate Customer Lifetime Value

How much is a customer worth to your company?

You can determine customer value by looking at the amount of business they’ll give you over their lifetime rather than just an individual purchase. Understanding a customer’s worth is important when making marketing decisions to reach new customers.

The information provided in these articles is intended for informational purposes only. It is not to be construed as the opinion of Central Bancompany, Inc., and/or its subsidiaries and does not imply endorsement or support of any of the mentioned information, products, services, or providers. All information presented is without any representation, guaranty, or warranty regarding the accuracy, relevance, or completeness of the information.